How does Diddy make and spend his money?

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P. Diddy, also known as Puff Daddy, has amassed a substantial fortune through a combination of music, entrepreneurship, and investments. His income streams include music royalties from his extensive catalog of hits, earnings from his record label Bad Boy Entertainment, brand partnerships and sponsorships like Ciroq vodka, ownership in Aquahydrate alkaline water, and diversified investments in real estate, fashion, and technology. His net worth, estimated at $885 million as of 2021, reflects his resilience, business acumen, and dedication to success.

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Since he is the owner of every master from the Bad Boy era, including Biggies, his annual royalties would be substantial.

And there’s vodka from Ciroq. In addition, he has stock in the alkaline water company Aquahydrate and the DeLeon tequila.

He founded Sean John apparel and holds a significant ownership in Revolt TV.

Add it all up.