I remember watching him 15 years ago, impressed by his talent and early success. How did he transition to selling out 20k+ arenas recently?
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The transition of an artist or performer to selling out large arenas like 20k+ capacity venues typically involves a combination of factors over time. Initially, their early success and talent attract a dedicated fan base and industry attention. As they release more music, gain popularity through media exposure, and perform at smaller venues, their fan base grows. Strategic marketing and promotion, including social media and collaborations with other artists, help expand their reach. Achieving chart success, winning awards, and consistently delivering high-energy performances also contribute to building a strong reputation and demand for tickets. Eventually, as their popularity soars, they’re able to book larger venues and attract thousands of fans eager to see them perform live, solidifying their status as a major draw in the music industry.
His shift in lyrical content has been beneficial for him as well.
Initially, he followed the typical narrative of hip hop, focusing on themes like drug dealing and incarceration. He even wore shirts that humorously commented on his probation officer.
However, he later transitioned to rapping about personal growth, acknowledging his past mistakes, exploring the complexity of human nature, and depicting his struggle to overcome inner demons. This new approach has broadened his appeal to a more diverse audience, while also addressing important issues related to mental health.
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Basically, instead of just pretending, he actually lived life. However, because he didn’t achieve mainstream success, he had to move forward and eventually started feeling regretful about his past. His music began to reflect these changes, especially as he started a family, which further shifted his perspective.
This is a point of contention with artists like Eminem or Drake who don’t face the same pressure to evolve in the music industry. They can dwell on the same themes for 10-20 years because their success shields them from needing to change. In contrast, Jelly had day jobs and other responsibilities that forced him to confront and move beyond his past actions. Without the financial cushion to live in a perpetual state of nostalgia for his peak year, like 2008 or whenever that may have been, he had to adapt and grow.
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To me, it sounds fake.